From the first meeting invite to the last follow-up.
Lodago gives B2B exhibitors a single platform to schedule meetings, capture leads, manage registrations, coordinate staff, and track event performance in real time.
What's included
80%
of trade show leads are never followed up on, leaving the majority of your event budget with nothing to show for it.
Source: Center for Exhibition Industry Research (CEIR)
Lodago makes sure every lead is captured, assigned, and synced to your CRM — automatically.
31.6%
of total B2B marketing budgets go to trade shows. Yet 70% of exhibitors set no specific objectives for their events.
Source: CEIR
That's a significant investment with no clear way to measure success. Lodago gives you the performance data to finally answer your leadership's question: "Was it worth it?"
81%
of attendees have buying authority, yet 94% of marketers fail to convert event leads into opportunities.
Source: CEIR
The decision-makers are already in the room. Lodago makes sure your team captures every one of them.
One platform. Every feature your exhibiting team needs — from the first meeting invite to the last follow-up.
Stop relying on walk-up conversations. Lodago lets your team share availability, accept bookings, and fill their calendars with the right people — before day one of the show.
Set targets, track performance, prove pipeline.
Set measurable meeting targets per event, per rep, and per market before the show opens. Track progress in real time during the event. Walk out with the data your sales leadership needs — not a spreadsheet to reconcile next week.
80% of trade show leads are never followed up on. Lodago fixes that at the source — by capturing, qualifying, and syncing every lead to your CRM before your team leaves the venue.
Side events are where real relationships are built. Lodago handles invitations, RSVPs, confirmations, and attendance tracking — so your event manager can focus on the room, not the inbox.
Missed shifts, double bookings, and idle reps kill booth performance. Lodago gives every team member a clear schedule — and gives managers a live view of who's where and what's happening.
The best follow-up happens before the lead leaves your booth — not three days later when they've forgotten who you are. Lodago lets your reps book the next meeting on the spot, synced to both calendars and to your CRM.
No more waiting until Monday for a report. Lodago gives your team live performance data across meetings, leads, check-ins, and attendance — from the moment the show opens.
Give your leadership the data they've been asking for.
Compare event performance across shows, teams, and markets. Know which events generate real meetings with target accounts — and which ones don't. Walk into your next QBR with data, not gut feeling.
Lodago connects directly with the tools your sales, marketing, and RevOps teams already use. No manual data transfer, no reconciliation, no data loss between the show floor and your CRM.
Lodago was created by a team with over ten years in SaaS, AI, and B2B product development, in direct collaboration with event managers. We solve real operational chaos — not theoretical problems.
Battle-tested at the world's largest exhibitor programs.
Privacy-first by design, with full data residency options.
Enterprise-grade security and audited controls.
Full control and transparency over your data and models.
Most teams are up and running in under 48 hours. Book a 30-minute demo — we'll show you exactly how Lodago works for your team, your shows, and your stack.
We review your event needs together.
Tailored to your team and your stack.
We're here every step of the way.
Lodago — Product overview
Meeting Scheduling
Universal Lead Scanner
Event Registration
Staffing
Follow-Up Meetings
Analytics & Performance
SOC 2
The shift
