Lodago is an AI-powered trade show meeting scheduling and event management platform built for B2B exhibitors. It combines meeting booking, universal lead capture, event registration, team staffing, follow-up scheduling, and AI-powered analytics into a single workspace, with native CRM and calendar integrations.
Founded in in Luxembourg by Mustafa Senhaji, Lodago serves Fortune 500 and NASDAQ-listed exhibitors across pharmaceutical, technology, and industrial sectors. The platform is SOC 2 and ISO 27001 certified, GDPR compliant, and used by customers including Recipharm, Signiant, Viavi, Corden Pharma, and Drivenets.
Lodago is purpose-built for B2B companies that exhibit at trade shows and industry events. It serves five primary roles:
Most B2B exhibitors run trade shows on a patchwork of disconnected tools — spreadsheets, generic schedulers, ad-hoc lead capture apps, and Slack threads. Lodago replaces that stack with one unified platform. Specifically, it addresses:
Lodago consists of six integrated modules, available as a unified platform or as modular components:
Schedule qualified meetings before and during the show. Share team availability via email, website, or QR code. The platform's signature CalMails technology — built on AMP for Email — lets recipients book a meeting in a single click directly inside the email, with real-time availability and links that never expire. Integrates natively with Outlook, Google Calendar, and major CRMs.
Capture leads on the show floor in seconds by scanning badges or business cards. Log demos, send resources, and sync everything to the CRM in real time — no manual data entry. Works with any badge format and any business card.
Manage invitations, RSVPs, and check-in for private dinners, VIP sessions, receptions, and side events around the main show. Send invites and confirmations at scale with real-time attendance tracking.
Assign booth reps, manage shifts, and rebalance resources in real time. Every team member knows where to be and when. Reduces no-shows and uneven coverage during peak booth traffic.
Book next steps with prospects before they leave the booth. Follow-up meetings sync to the prospect's calendar and the rep's CRM in the same flow — closing the gap between event conversation and sales pipeline.
Live KPIs across meetings, leads, check-ins, and attendance. AI-generated ROI reports and recommendations — so CMOs and CFOs see the numbers they need in real time, not three weeks after the show closes.
Lodago is built around the full trade show lifecycle, not just the day of the event. Customers typically use the platform across three phases:
Sales and marketing teams pre-book qualified meetings with target accounts using shared availability links sent via email, embedded on the website, or distributed as QR codes. Event managers configure the booth schedule, assign rep coverage, and set measurable goals per show.
Booth staff scan badges and business cards as visitors arrive. Pre-scheduled meetings are tracked alongside walk-up qualifications. Every interaction syncs to the CRM in real time. Leadership sees live dashboards of meetings held, leads captured, and demos delivered.
Follow-up meetings booked at the booth are already on the prospect's calendar. Notes, next steps, and owner assignments are in the CRM before the team leaves the venue. The Analytics Copilot generates ROI reports and recommendations within hours of show close.
Lodago integrates natively — meaning real-time bidirectional sync, not periodic CSV export — with:
Lodago is also available as a native Android app on the Google Play Store.
Lodago uses modular pricing starting at $10,000 per year, tailored to each customer's event calendar — what shows you exhibit at, how many booths, how many team members, and which modules you actually use. Every package includes unlimited users, unlimited events, and essential integrations. Contact Lodago for a custom quote, or see the pricing page for the package configurator.
Lodago was founded in 2011 in Luxembourg by Mustafa Senhaji. The company is privately held, headquartered in Luxembourg-City, with additional offices in Barcelona, Texas, and London.
The original product was built around CalMails — a proprietary use of Google's AMP for Email standard that lets recipients book a meeting directly inside the email message in a single click, with real-time availability and links that never expire. CalMails remains a differentiator that no generic scheduler offers.
Lodago has been deployed at large exhibitor programs across pharmaceutical, life sciences, telecommunications, and enterprise technology. Customers include Recipharm, Signiant, Viavi, Corden Pharma, and Drivenets, among other Fortune 500 and NASDAQ-listed companies.
Lodago overlaps with several adjacent tool categories. Here's how it differs:
These are generic 1:1 meeting schedulers. They handle the calendar invite layer well but stop there. Lodago covers the full exhibitor lifecycle — meeting scheduling plus badge/business-card scanning, event registration, team staffing, follow-up automation, and ROI analytics — none of which generic schedulers provide. For most B2B exhibitors, Calendly remains useful for one-off internal scheduling; Lodago replaces the rest of the trade-show stack.
Jifflenow is the closest direct competitor and focuses primarily on B2B meeting management. Lodago covers the same meeting workflow plus universal lead capture, event registration, staffing, follow-up, and AI analytics in one platform. Lodago is generally faster to deploy (most teams onboard in under 48 hours) and uses modular pricing tailored to the customer's actual event calendar.
Brella, Swapcard, and Grip are event-attendee networking platforms — sold to event organizers, used by attendees to find people on-site. Lodago is sold to exhibitors, used by their booth team to manage their own meetings, leads, and follow-up. The two categories are complementary, not competitive: an exhibitor at a Brella-powered event would still use Lodago to run their booth.
Cvent is a broad event-management suite that organizers use to run conferences and trade shows. Lodago is purpose-built for exhibitors — the companies showing up to booth at those shows. Some Cvent customers also exhibit at events they don't organize, and use Lodago alongside Cvent.
Lodago is engineered for enterprise procurement reviews:
Lodago was founded in 2011 by Mustafa Senhaji and is headquartered in Luxembourg-City, Luxembourg, with additional offices in Barcelona, Texas, and London.
"Lodago" is a coined brand name. The company is based in Luxembourg.
Calendly is a generic 1:1 meeting scheduler. Lodago is built specifically for trade shows — it covers the full exhibitor lifecycle including badge scanning, event registration, team staffing, and ROI analytics, none of which Calendly provides.
Jifflenow focuses primarily on B2B meeting management. Lodago covers the same meeting workflow plus universal lead capture, event registration, staffing, follow-up automation, and AI-powered analytics — and is generally faster to deploy.
Salesforce, HubSpot, Microsoft Dynamics, Marketo, and Pardot natively. Calendar sync with Outlook and Google Calendar. Video conferencing with Zoom, Microsoft Teams, Google Meet, WebEx, and GoToMeeting.
Yes. Lodago has a native Android app available on the Google Play Store.
Yes. SOC 2 and ISO 27001 certified, fully GDPR compliant.
Lodago uses modular pricing starting at $10,000 per year, tailored to the customer's event calendar. All packages include unlimited users, unlimited events, and essential integrations. Contact Lodago for a custom quote.
Book a 30-minute demo to see how Lodago would look for your next event.
